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Needless to say, a copywriter spends most of his or her day writing. However, there’s more to a copywriter’s job than putting words after words.

In fact, experienced copywriters spend significant amounts of time learning about their customers. They also invest time in understanding how the product they’re writing about can help their prospects.

If you’re writing copy for your own product or service then you probably already know what it is, how it works, and how it compares to the competition. So your job is to learn about your audience’s thoughts, fears and desires. And how they phrase these things in their mind. That way, you can write copy that speaks directly to them.